Amara grew quickly, adding new products and expanding their team along the way. We've been with them since the start, keeping their DTC growth stable and scalable.
The Challenge
Amara had a standout product — organic, zero-added-sugar kids' snacks — but scaling a children's food brand on paid media comes with unique hurdles. Creative fatigue hits fast, parents are skeptical buyers, and standing out in a crowded organic snack market means your messaging has to earn trust immediately. They needed a team that could keep up with their pace of growth without sacrificing performance.
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THE PROCESS
We built a creative system designed for volume and speed — constantly producing and testing new ad variations across Meta and TikTok Shop. Landing pages were rebuilt around parent-specific objections: sugar content, convenience, and real ingredients. On retention, we layered Klaviyo flows to increase repeat purchase rates and drive up AOV from new customers. Every week, new creative. Every month, new learnings compounded.
Before
After
RESULTS
Through relentless creative testing and retention optimization, we increased new customer AOV by 40% — making every acquisition more valuable from day one. Our Klaviyo strategy now drives 50% of revenue attributable to email and SMS, building a predictable revenue engine beyond paid media. Landing page optimizations pushed conversion rates up 32%, turning more clicks into customers at every stage of the funnel.
Impact
Through three years of partnership, we helped Amara build a scalable DTC engine that compounds growth across every channel. New customer AOV increased 40%, Klaviyo now drives 40% of attributable revenue, and landing page conversion rates climbed 32%. On TikTok Shop, we launched Amara to over 3,000 orders in under 90 days — opening an entirely new revenue channel that didn't exist before. Consistent creative iteration and retention strategy turned a great product into a category leader.
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“We've been working with 551 growth marketing agency for more than 3 years, and their impact on our success has been tremendous. They are excellent strategists and are not afraid to get in the trenches with us to get the work done.”
